Airbnb for Everyone - Airbnb Plus Launch

San Francisco, California

completion: February 2017
design: completed while at airbnb
graphic design agency: macfadden & thorpe
event production: Civic entertainment group
Press: “Airbnb Unveils Roadmap to Bring Magical Travel to Everyone” Airbnb newroom, February 2018

“How can a product launch have the energy and suspense of a movie premier, but without a Hollywood budget and on a Silicon Valley timeline? This key event announced new products highlighting the diversity of Airbnb’s offerings and celebrated the hard work Airbnb hosts have been doing for the last 10 years. We collaborated closely with design agency, MacFadden & Thorope, on creating a graphic system for the event and activating the space through installations, signage and collateral. A 60 foot tall cityscape illustration greeted visitors as they entered and inside a series of room vignettes invited guests to feel at home. The event was tied together through coordinated wayfinding signage, guest badges, giveaways and brand ambassador uniforms.” MacFadden & Thorpe